As it launches the second instalment of its Bank of Antanddec campaign, Santander claims it has already helped it achieve its highest ever brand scores. The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. Guess the respondents above still dont understand that Ant and Dec arent advertising Santander- they advertise the Bank of AntandDec! How much do Ant and Dec get paid for I'm a Celebrity and their If youd like to join in, please sign in or register. We use cookies to enhance your browsing experience and analyse our traffic. ED! The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. We know how ruthless scammers are and the impact they have. Even the silliest of ideas should be taken seriously. Please make it stop. Home of the Daily and Sunday Express. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. The money saving car insurance advert with Judi Dench doing her "M from the Bond films" routine. Santander announces Ant & Dec as new brand ambassadors Santander UK has agreed a deal with the nation's favourites Ant & Dec - presenters of Ant & Dec's Saturday Night Takeaway, Britain's Got Talent and I'm a Celebrity. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert, Santander Advert: Meet the Man with Ant and Dec. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Privacy Policy, Who is the origami expert in the santander advert. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. Your email address will not be published. Scammer Time' was published in United Kingdom in October, 2022. The bank of ant and dec. Ant and Dec's hilarious series of adverts for banking giant Santander have continued SWNS Digital 1.18K subscribers Subscribe 44 Share 6.5K views 1 year ago Ant and Dec's hilarious series. Santander is now launching the second instalment in the campaign, created by Engine, which shows Ant and Dec at a press conference fighting a copyright infringement claim from another bank. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec, are back on our screens. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. Your email address will not be published. Good job whoever pitched and approved this. On Quality, when the campaign launched it was second behind just Nationwide in a list of bank brands. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. High street bank Santander has been slammed for drafting in telly favourites Ant McPartlin and Dec Donnelly for its latest promotional campaign. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander 'Bank of Antandec' campaign. We also have several accounts with them. The line 'Hammer time' changed to 'Scammer time.' Santander claims Ant and Dec campaign is boosting brand love Anyone notice how Freeview have muted out any mention of Colin calling the other alien character a queen, presumably for obvious reasons. Meet the Cast of the Santander Commercial. Santander Commercial Cast: Meet the Actors The Santander commercial cast features a diverse group of actors of all ages, backgrounds, and ethnicities. They then unveil the name of their bank, Antandec, before explaining that they keep their team motivated with free biscuits. Thats a whole different bank. Ant and Decs adverts are absolute rubbish you cant take anything they do seriously I switch them off what a waste of Santanders money to pay for them please get rid of them permanently. Welcome to the Digital Spy forums. Ant and Dec enlist origami expert to mangle customers' bills in Love this, love the lads. to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. Fortunately, Santander has teamed up with Twinkl an online educational platform to launch free, curriculum-friendly learning materials for kids on finances. Doing a bank. In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Santander: Stop! Scammer Time Ads of the World | Part of The Clio Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. The commercial was created to highlight Santanders real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. The campaign, which launched in December, stars the duo promoting . The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. I think I need a drink now. Ant and Dec transform into 1980s video game characters in - The Sun They make my blood boil. They must really need the money to make such idiots of themselves. Why is he so unnecessarily loud in it? However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. Ant and Dec have earned a reported 4 million for their latest Santander ad campaign. Little do they know that pesky other red bank has got there first. Santander is moving away from talking about prosperity in its advertising to instead focus on whats possible as it looks to differentiate from competitors and make its purpose less nebulous. 5 questions I wish Id asked as a junior marketer: Santanders Keith Moor, Inside the launch of RBSs mobile banking brand B, Les Binets five keys to maximising profit in tough times, HSBC, Walkers, Qantas: Everything that matters this morning, Marketers have the best view of how brands can achieve their ethical goals, Why brands are banking on new store formats amid cautious return to the high street. Oh god, I just drifted off then and imagined Ant and Dec taking over the Pelaton adverts amd managing to combine the worst features of both. 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"So, when its thrown into conversation that Ant & Dec sounds a bit like Santander you cant ignore that, its an absolute gift. extra campionario Ant & Dec's Pre-Dection | I'm A CelebrityExtra Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. The bank has worked with a number of high profile personalities since 2007, including Olympic gold medallist Jessica Ennis and Formula 1 driver Jenson Button, both of who continue to act as brand ambassadors for the bank. 4 min. Santanders outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes hed asked as a junior marketer which might have helped him achieve balance earlier in his career. The new ad for Maccies featuring keith Lemon and Maya Jama for their new Mccrispy. To receive more marketing news just like this subscribe to our FREE daily newsletter. Some customers have even threatened to leave after seeing the companys new advert, which features the Britains Got Talent presenters discussing the launch of their own bank. Only just transferred from Bank of Ireland to Santander. The much-loved TV duo are two of the most successful stars seen on screen. Santander and the flame logo are registered trademarks. He enthuses: "Lets be honest, no one really likes bills, but origami bills - well thats more like it.". 'Back to School' is a collaborative effort between. Hurtful and tone deaf to anyone thats been a victim of crime. Santander had an opportunity to use their adverts to provide valuable education to help people avoid these scams, yet they treat it as a joke with those 2 celebrities prancing about in those stupid pants. Theyre attempting to teach children money confidence this time; however, theyve not quite got it right. cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. The campaign, 'Stop! Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Required fields are marked *. Back to School is a collaborative effort between Engine, Sidhu & Simon and Mitre Productions that sees the duo reprise their roles as fictional banking chief executives. DIGITAL SPY, PART OF THE HEARST UK ENTERTAINMENT NETWORK. What a waste of money, it did not stop scammers taken money out off my account on the 16th October2022. To the Idiot or Kamikaze Board of Santander who approved this what lessons were learned from the feedback of this one and time to dump that pair of F wits . Seriously reconsidering going back., Another commented: Ive been with Santander a long time but if these two are endorsing it time to rethink. 4 min. Well said Val. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels. It has been used in many ads like Cheetos Super Bowl commercials. Once again you have those two imbeciles doing an advert for you.
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