The brand is regularly ranked high in the brand equity index. As the home of the SEC Network, programming produced there includes, SEC Now, SEC This Morning, Marty & McGee, Thinking Out Loud, Out of Pocket, In August 2020, the Las Vegas studio opened as the new home of. I was told it would be for three months at all of $5.50 per hour. For the younger subset (18 to 34), men are up 64% and women by a whopping 83%. 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. They serve as home for. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). American motorsport fans have historically followed national series such as Nascar . People have been rushing home for years, hoping not to miss hearing it. The fact that the SportsCenter tune has been an earworm for decades says a lot. ESPNs total day viewership in the first quarter of 2022 was up 32% vs. last year to an average of 812,000 viewers (P2+), the networks best for the first three months of the year since 2017. UPDATE EXACTLY ONE YEAR LATER: ESPN is right in the middle of things. Van Pelt injects his signature wit and unassuming disposition, which resonates with viewers aged 18 to 49. The other 32% represent users aged 35 and older. This includes TVs most-watched bout since January 2019 with Terrance Crawfords TKO over Kell Brook in November. It covers all sources of traffic, including desktop and mobile. ESPN personalities, joined by athletes, authors and advocates addressed systemic racism and the unifying role sports plays in bridging the widening gap between law enforcement and the African-American community in a series of roundtable discussions, essays and interviews. Overall, ESPN Plaza is home to 19 buildings on 120 acres and 1.3 million square feet of office/production space. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed. ESPN is also a top brand in the entire social ecosystem, boasting four of the Top 50 most engaged brands overall: ESPN Social averaged over 18 million social engagements per day across 30 different brands. Through all the twists and turns 2020 presented and with hard work and resiliency making up for the lack of ablueprint to conducting business during a pandemic more than ever ESPN remains today the leader and the place of record in the industry for sports fans. Sixth annual year-long journalism training program. It reached a new all-time high point on Thursday, Feb. 10, with an average of 544,000 viewers. Audience composition can reveal a site's current market share across various audiences. espn.com's audience is 74.28% male and 25.72% female. The Undefeateds first book, The Fierce 44: Black Americans Who Shook Up the World, for young readers was published in February and became a New York Times bestseller. There is still a disproportion gender-wise, with males dominating ESPNs audience base. ESPN isn't called "the worldwide leader in sports" for nothing. 1 for at least 29 straight and also 21 consecutive in prime time. The sport is broadcast by ESPN in the US and . Still, it continues to be a trailblazer in serving sports fans. ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. Digital During the survey, 13. The average NFL player salary is $4.5 million. Off-platform, the company has been innovative, using Twitter, YouTube, Facebook, Instagram, Tik Tok and Snap. Seven of those were held thus far in 2020, with four of them. ESPN Stories debuted on the ESPN app in July. averaged 311,000 viewers, up 32% from the time slot the previous season. The average audience over the 17-race season was 87.4 million, down 4.5% on the average in 2019 but similar to the figure in 2016, 2017 and 2018 and better than the averages in 2015 (80 million . 250+ signature live events: MLB Postseason (25th consecutive year), NBA Playoffs and Finals, College Football Playoff Semifinals and National Championship, NFL Draft and NBA Draft. After two rounds, the NCAA Tournament audience is 15% larger than 2021. TIDES, or the Institute for Diversity and Ethics in Sports, did a similar study in 2021. On the strength of the weekday studio show lineup, ESPN averaged 600,000 viewers from 8 a.m. 7 p.m. Miami Grand Prix on ABC delivered the largest U.S. audience on record for a live F1 race, generating an average viewership of 2.6 million. 2022 PlayToday.co All Rights Reserved. It also showcased athlete activism as the sports world issues a call to action to address racial injustice in America. ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. Need Photos? Click the logo and sign up for access to the ESPN Images Library. The average number of likes and comments per Instagram post created by ESPN is 139.6K and 808 respectively. Cable TV viewership is going down, but providers are still making billions. ESPN has won the night across cable in all six coveted demographics three times already. espnW brand campaign Thats a W returned with a new ad,Change is Coming, and the hashtag #ThatsaW had more than 21.9 million engagements and 631.8 million impressions across ESPN social handles. A video content platform for Olympians and their fans. Additionally, the ESPN App and ESPN Fantasy App recorded all-time highs in monthly uniques (25.4 million and 10.7 million, respectively) and minutes (each with 2.8 billion). Sports are a great source of entertainment for many. The most common ethnicity at ESPN is White (61%). (Source: Comscore), The ESPN App continues to be the most popular sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, 3.4 times larger than the No. President Trump attacked the NBA last week, saying the league is in "big trouble" and blaming its supposedly poor ratings on the players kneeling during the national anthem to protest p The average salary in the NBA in 2023 is roughly $10.5 million. Theirs was more comprehensive, covering all sports media. Race attendance. This game averaged 551,000 viewers on ESPN, and 247,000 viewers in the 18-49 demographic. The largest age group of visitors are 25 - 34 year olds (Desktop). The disparity is consistent with other sources of information. In 1999, ESPN added a facility in Charlotte, N.C., which totals 38,000 square feet with two studios. ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports' English Premier League viewership was up by 21% in 2019. Persons ages 18-34 averaged 238K viewers per race, up 43 percent over 2021, and Persons ages 25-34 averaged 169K viewers per race, up 46 percent over 2021. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. ESPN carries more than 4,800 hours of live coverage and original programming. ESPN+ got one million subscribers within five months of its launch. The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. (Similarweb, Sports Illustrated, ESPN, CNBC). Hows the viewership of ESPN shows? 1 Across Every Key Metric and Demographic. We can breathe a sigh of relief there are more years of high-quality sports entertainment to look forward to. The last home game for Duke coach Mike Krzyzewski. It was inspiring to witness the amazing ESPN team display remarkable strength in the face of adversity, turning outsized challenges into opportunities to fulfill our mission of serving fans. drew an average of 4M viewers and was the most-watched regular-season game on any network in three years. This development puts Disney in a tricky situation. ESPN Digital reached an all-time high 109.3 million unique visitors (up +22% YOY) and 10.2 billion minutes of usage (up +10%) in September, capturing more than half of the entire U.S. sports category audience for the month. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. The average number of domestic viewers for the 2022 College Football Playoff was 21.7 million. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. : Made in America, one of WrestleMania and a boxing marathon that included the epic trilogy between Muhammad Ali and Joe Frazier (Ali-Frazier I had not been on U.S. television in 29 years). 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. When ESPN devoted an evening of programming on June 24 to exploring the multi-faceted issues of racism and social justice in sports, its one-hour Time for Change: We Wont be Defeated served as the centerpiece. ESPN beat its closest competitor by 74%. soared 45% over last years average audience. The most-watched edition was the midnight program with an average of 550,000 viewers, up 12% from a year ago. By focusing on Direct-to-Consumer, Audience Expansion, Innovation and Quality Storytelling/Programming and expressing renewed primacy on diversity and inclusion in the wake of the national conversation about equality and social justice the company was able to emerge from the disruption with confidence and new skills to navigate the road ahead. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. This influx of telecasts created a delicate scheduling jigsaw puzzle for the programming department to solve which required weekday afternoon contests for MLS, NBA and MLB. The average engagement per ESPN's is 378 with 69 reactions and 309.5 comments. Need Photos? Jimmy Pitaro, in October named Chairman, ESPN and Sports Content, who in September was named Sports Business Journals Executive of the Year for 2019-20. Their number swelled quarter after quarter. with an audience of 1.6 million. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). Through its affiliated networks and businesses, ESPN reaches sports fans around the world via 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. Up 13% and on pace to deliver its most-watched year since 2016. investing in streaming) without cannibalizing the present (i.e. ESPNs Los Angeles Production Center (LAPC) went online in 2009 in the LA LIVE entertainment/retail complex. The first night of the WWE Draft led to Friday Night SmackDown attracting its second-largest audience of the year. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. Although lower than pre-COVID figures of 4.16 million, this shows that there is huge demand for Formula 1 races, and F1 . ESPN Plaza includes more than 1.3 million square feet in 19 buildings on 120 acres (additional 200,000+ sq. The most-watched daily sports news/studio show among total viewers. Their number swelled quarter after quarter. on ESPN averaged an audience 21% larger than last seasons Wednesday night games in the quarter. How else were the hours filled? By adapting to the changing times, the network has managed to stay relevant. Lets crunch the numbers with these viewership statistics. More than 458 million viewers watched eSports in 2019. A leading indicator of future fandom, this trend among the fans of tomorrow is therefore important to ESPNs business. In the first quarter of 2022, the sports networks daytime viewership for this group increased by 23%. Both races aired on ESPN. 16% of ESPN employees are Hispanic or Latino. Does it transcend generations or genders? Lets find out with these stats. distributed by ESPN Radio and airing on over 200 radio stations across the country. Ahead of the NFL season, ESPN announced new shows, updated roles, and more new content. ESPN is up +8% among P2+ and +5% among P18-49 (through 12/18/2022) ESPN is also up +14% and +12%, respectively in prime time (through 12/18/2022) 3 Followers Founder, CEO of World's Greatest. The rest were either sharing an account or had stopped subscribing. Averaged 1.21 million viewers on ESPN, up 50% from last year. On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers. As a number of sports were finalizing their plans for return, ESPN organized and aired SportsCenter Special: The Return of Sports. Need Photos? ESPN believes that, at its very best, sports uplifts the human spirit. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. They are the industry-leading all-in-one digital sports platform, delivering a rich, personalized experience to tens of millions of fans every month. ET to noon, 31% higher than the time slot had performed year to date. Primetime viewership is even better for the leading cable network. Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. Viewership statistics show that ESPN remains a big part of sports. Knowing these things can help you keep up with trends. In all cases, the passion and work ethic of ESPNs people proved essential in rising to the occasion. In other developments, The Undefeated widened its lens to include coverage of sports, fashion, music, the arts and technology, with a goal of sharing that content with a larger audience in a variety of ways. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. 2 sports category property by more than 25 million users and logged its 10th straight record-setting monthly reach. On Monday, Jan. 17, it garnered its biggest audience ever with an average of 658,000 viewers. to NBA Today, sports fans have many options. ESPN today announced it set its NBA Playoffs first round audience record on Friday, April 28, as the Golden State Warriors vs. Sacramento Kings Game 6 averaged approximately five million viewers (4,977,000), according to Nielsen. James Pitaro, Chairman, ESPN and Sports Content, The Dance Descends on Dallas: ESPNs MegaCast Presentation of the 2023 NCAA Womens Final Four Tips Off Friday, March 31. To fill the void, ESPNs programming, production and remote operations departments mobilized quickly and innovated, delivering a mix of compelling news, commentary, access, opinion, analysis, incredible storytelling and even some unique events. It was the highest penetration among the three age brackets. April: Chris Canty and Chris Carlin debuted new, national. The age range was more inclusive, ranging from 18 to over 65. ft. rented in two locations nearby). The Bahrain Grand Prix on March 20 kicked off the 2022. Six commissioners from the top American professional team sports discussed the resumption of competition in the midst of the coronavirus pandemic: Gary Bettman (NHL), Cathy Engelbert (WNBA), Don Garber (MLS), Roger Goodell (NFL), Rob Manfred (MLB) and Adam Silver (NBA). It is where fans come together to celebrate the sports, the teams and the players they love and to find a sense of community. 25 former international players and soccer journalists leading coverage. The 21,000-square-foot space is supplemented by a separate studio for NFL (2020) and a huge rooftop platform that can accommodate a public audience. Most Disney Plus subscribers are families. Another TV special, The Stop: Living, Driving and Dying While Black in October, examined the experiences Black Americans have with law enforcement and the long-lasting impact these interactions have on African American communities. In addition to marquee U.S. (NFL, MLB, NBA, NASCAR, IRL, all of golfs and tennis G, rand Slam events) and major international (UEFA Champions League and other top soccer, cricket and more) sports, there are 11 local versions of. Viewership for ESPNs exclusive coverage of the. In fact, the ESPN App reached more users in September than any sports app has ever reached.*. These ESPN viewership statistics will add more insights. The breakdown within the 18-to-49 age group sees men up by 56% and women by 62%. The full campaign won a silver Clio Sports Award. It set a show record for most-viewed show ever on Monday, Jan. 17, with an average of 918,000 people. Target audience characteristics Programming stunts highlighted great performers such as Tom Brady, Michael Jordan and the Williams sisters; and the anniversary of Title IX was noted with a variety of top games and performances by female athletes. As more people knew about ESPN+, it got more traction among paying fans. Expanded to include alternative presentations across other sports, and with other hosts UFC 278 with The Gronks, College Football with Pat McAfee, PGA Championship with Joe Buck and Michael Collins, and NBA in Stephen As World. Combat sports continue to be strong performers on both linear television and ESPN+. were eager to diversify the cast to reflect modern demographics. Only 20% stated that they watched NASCAR , The Walt Disney Company launched ESPN+ on April 12, 2018. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. Year of the Black Quarterback The Undefeateds season-long digital series examining the emergence of Black QBs in the NFL culminated in Black History Month (February) with a television special. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Digital Center-1 (2004) and Digital Center-2 (2014) total more than 400,000 square feet. The largest age group of visitors are 25 - 34 year olds (Desktop). Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. . The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. Viewership. Basketball players have the highest salaries in the US and the world. espn publishes content mostly about Sports with a ball. 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. Its audience for this time slot grew by 36%, doubling its advantage over the second placer. You can use this information to anticipate new or improved offerings from ESPN. Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. was named ESPNs eighth president in March 2018 and named Chairman, ESPN in February 2023. It dropped to 2.67 million viewers in September 2016. ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre. Now, you can stream it via ESPN+, Sling TV Orange, YouTube TV, DirecTV, and many more. James Pitaro, Chairman, ESPN and Sports Content, 2022 College Football Playoff Semifinals on ESPN Score Most-Watched Non-New Years Day Semifinals of CFP Era with 22.1 Million Viewers. A collaboration between Andscape and the NBA. 61 Fascinating Soccer Viewership Statistics You Need To Know In 2023, 8 UFC Viewership Statistics for Avid Sports Fans, 13 Cord Cutting Statistics That You Should Know in 2023, The Ultimate Collection of World Cup Stats and Records. ESPN Digital, by far the worlds leading sports digital platform with a reach 38% larger than No. In those same age. The audience growth watching the sport in the US has been steady since then and crucially is hitting the younger demographic F1 wants to attract. From. ESPN Events owns and operates 35 events, highlighted by 18 college bowl games and 11 college basketball events. To wit, in the heavy news cycle of 2020 ESPN accounted for 13 of the biggest 25 cable audiences. ESPN's coverage of the entire 15-game 2019 Women's College World Series tournament averaged 1.1 million viewers on ESPN and ESPN2, according to Nielsen ratings. Dedicated to inspiring a more inclusive world by championing three areas bullying prevention, intentional inclusion and mental health. SportsCenters late-night edition is now one of the. Highlights included strong viewership numbers for live event and studio programming, continued growth in the Direct-to-Consumer space, the highest quality storytelling content, impactful technological advancements and difference-making collaboration as part of the industry-leading scale and scope of The Walt Disney Company. It also topped the no. ESPN Digital also ranked as the No. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. recorded its best first quarter since 2016, up 31% from 2021. at 5 p.m. had its best first quarter since 2018, up 25% from a year ago. Only 20% stated that they watched NASCAR on occasion. 270+ live hours of news and information programming. OutKick has learned that ESPN Radio's fall ratings (September 10, 2020 - December 12, 2020) fell 53% year-over-year. The pandemic continued to have an impact in the fall when ESPN missed out on college football contests plus bowl games; and NCAA basketball matchups. ESPN and the whole industry are working hard to bridge the gap. Hearst holds a 20 percent interest. ESPN8: Ocho was revived, on ESPN for the first time.
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