Urgency is a quick win for any subject line, and this one does it gracefully without coming off as desperate. If the prospect wont give you anything you will have to send what you think will resonate and do a good job following up! To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. And guess what? But you're looking for a new job so you want to "touch base". What to do after a meeting: Use your notes and action items tosend a follow-up email within one hour after your meeting. An approach like this exudes confidence and can be especially useful as a follow-up email subject line. Conversation starters, like the subject line above, are a safe bet, because everyone loves trying new restaurants. Its been a few weeks since weve talked! Email subject: 2-3 words based on the email content. On average, the maximum subject line is about 60 characters long before it gets cut off by the email provider. If youre running a small business, you probably know that regular contact with your prospects and customers is essential for building those relationships and solving customer issues quickly. Interestingly, while Follow-Up was a top 10 highest-performing subject line phrase in 2016, Following Up and Follow Up were two of the most popular and least effective. MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. Keep track of opens, clicks, replies, and more using a tool like Mailshake. They gave permission to circle back later, 5. Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. Something that will really engage your readers? 75 Kneeland Street, Floor 15 Boston, MA 02111, Get notified when recipients read your emails, click on links, or view attachments, Track all templates and campaigns to find your winning subject lines, Save top-performing subject lines and emails as templates that live in your inbox. Touching base emails are the best way to keep in touch with people in a professional setting. Spend time ensuring your emails are helpful and you won't have this problem, allowing you to send emails in series that really convert. Example: Hello [ex-client]. While pulling this email subject line off takes a little research and finesse, its totally doable. That last bit is crucial because, during the decision-making process, your prospects are always hungry for more. 4) Be specific. Tell them you dont need their business, but you know they would benefit from your product. Tell them what you can do for them. Have you ever considered doing [actionable tip]? Instead of using an overused phrase, why not just get straight to the point? Check our schedule and sign up for our online events. By signing up, I agree to Coppers privacy policy & terms of service. All rights reserved. Its no secret that the key to a successful email campaign is getting your recipients to open your emails. However, another important aspect of your role is encouraging leadership not to sit on candidates too long before making decisions. If you have a list of points that you want to make, try to format the subject line in a way that will make it easy for the reader to scan. Reality #5: Using next steps in your follow-up subject line can score you a 70% open rate. So in this article, we are going to cover: Your first pitch was cut short. Aim for sincerity and be complimentary without gushing. It should give the reader an idea of what the email is about, without being too long or too vague. The trick here is to forward the link with a quick yet insightful comment. When working on large-scale projects involving multiple stakeholders, youll often have to request information from your colleagues or partners. Introducing {!Speaker First & Last Name}. You can also add guests from outside your company for easier cross-functional collaboration on more complicated projects. In fact, one in four employees regards it as the most annoying office buzzword around.1 The expression doesnt stand out or convey anything particularly meaningful to those who read itmaking it far from ideal if you want your emails to be opened, read, and replied to. When used correctly, the Touching Base email subject line can be a powerful tool for driving open rates and conversions. More on this later. An omnipresent anxiety brought on by our cognitive ability to recognize potential opportunities.. This type of subject line lets the recipient know that youre just checking in, without being overly demanding or needy. Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. You made a connection and want to stay on their radar, Pleasure chatting with you, [prospect name], They gave permission to circle back later, Adding a touch of urgency and specificity. One example might be sending a link to an article, e-book, or podcast your prospect might fight interesting. Overuse! The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. 2023 RingCentral, Inc. All rights reserved. For years, sending a touching base email has been part of proper sales etiquette. See for yourself how Copper helps over 30,000+ companies grow. Test, Test, Test. No one in the business world wants that. Share product ideas, get answers, and learn from other users. Subject lines are important for touch base emails. Reason to Reach out: The prospect has been interacting with you on LinkedIn and you think they might be interested. Oops! Copyright QuotaPath 2023. Reality #6: Follow-up gets 16% more opens, 18% more replies than similar variations. Sometimes youll want to touch base with a colleague who youd like to get information from. If you made it this far, I'm sure you're likely the type of person who's also curious about incorporating other channels into your follow-ups. (The average open rate for any SL above 5 words is <50%.). Why it works: People inherently want to be helpful, even if theyre busy. couldnt resist sharing this article/video/etc. (no subject) sometimes this can actually work in your favor! 3 steps to crafting a compelling touch base email. Copyright 2023. Or even better. The benefits of using a Touching Base email subject line are twofold. Youve got to pique their interest with emotion-provoking language and personalization, and by sounding natural and human instead of salesy and robotic. Keep yours this short to give your email a greater-than-50:50 chance of being opened. Prospect: Wasnt interested at the time and didnt give you a good time to follow up. in names, companies, recent awards, and other personal details about your recipients. Our guess: Automated invites from strangers just arent the same as carefully crafted invitations from friends. You dont want to be too generic, but neither do you want to come across as overeager. Use the tips and examples covered in this post as inspiration to improve your business communication. With a little effort, you can write an email subject thats sure to stand out among the rest. Get straight to the point. Touchy subject? Learn how to do sales prospecting more effectively in this free webinar. Customer service, support, and engagement, Free and unlimited video meetings and team messaging, Drive efficiency with all your work on one platform, Discover hundreds of apps that are vital for your business, Join our developer community and build custom workflows, 10 alternative touch base email examples, 3 non-email alternatives to touch base emails (that just might be more effective), cold calling software for small businesses, The growing popularity of VoIP and emerging trends in the market, 7 Gmail alternatives for reducing emails + getting more done, 15 top communication tools for small businesses, 7 alternatives to "just checking in" emails for more responses. Most people only scan their emails and if the subject line doesn't catch their attention, they will simply delete it without reading it. Reason to Reach out: The prospects company just launched a new product offering. By tailoring your subject line to the recipient, youre more likely to grab their attention and get them excited about your email. It also makes sense to add the recipients name here for added personalization. Lets touch base is extremely unfunny. Instead, continue to follow-up in a timely manner to show gratitude and stay on their radar. When writing with the goal of getting feedback on something you're working on or it relates to your current projects, make sure you discuss those things with them instead of jumping straight into asking for feedback.Clients: You can call them your colleagues and be a nice person, but the truth is, you're a client to them.. Tell them youre behind on your sales quota and that you can give a substantial discount as a result. Call to action: Give the reader a relevant next step. Surprise them with an upgrade, shine the spotlight on them, or throw a party. Hybrid work might be in your future. People often enjoy candid behavior as its outside the norm and can be refreshing. Look forward to hearing from you.. You can also try adding your own subject line to the mix to see how it compares. Just following up from [insert place]. The lack of a call to action can stall the conversation rather than propel it forward the exact opposite of your intent. Want to write a touching base email subject An effective email subject line is key to getting your message read. Weve compiled a list of 15 great ideas to help jump start your next email. Weve found that [tip] tends to help. Subject lines are important for touch base emails. Why it works: Everyone is aggressively pitching their product these days, talking about how great they are and in effect consistently pushing people away. Something youre not aware of or perhaps youre overlooking. too! Instead of saying "Checking in" or "Touching base," opt for "Let's take a look" as a follow-up email subject line. Not quite in-office, not yet a remote-first company? If youre in the same area as your prospect, you can invite them to an event where you could meet in person. Write emails that get results. Let me know if youd like to talk about [relevant product or service]. Plus, it shows your dedication to their account. If you can, try to come up with a headline that will make the reader curious about the emails contents. Share a funny story. When being nice and inquisitive got you nowhere, 16. Its what email senders hope and dream for. Now, let's look at examples of emails you can write to follow up without saying, "Let's touch base.". You can either do this by being more thoughtful about your emails or by opting for non-email alternatives that help get your message across. Spread the word and help us find great candidates, Can I borrow your brain for a quick sec?. Simple, straight, and to the point. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. This request for aid and empathy shows youre not just following up for the sale, but for their advice or direction. And it should be specific enough to pique the readers interest. Instead, you can suggest a specific action that might get you a lot closer to hearing that all-important yes. "Time to touch base" Using this email subject line for stale leads is a good option so you can set up another meeting call with them for a pulse check to see if they have selected one of your competitors or if they are still interested in what you are offering. Let us know what you think! So, when a sender sets the expectation that there are next steps, it makes the recipient more likely to follow through with these next steps. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on and how they can help. Learn how to provide better customer serviceand get more responses. Theyre usually devoid of meaningful content and are largely skippable. It may sound simple, but its often challenging to come up with something relevant on the fly.. Are you still interested in this project? So, in November a Touch Base email feels appropriate, before a phone call in December. 5) Avoid spammy words and phrases such as FREE, NOW and IMPORTANT. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email. What are your thoughts on using touch points in email marketing? It provides intrigue by highlighting some event that they might have forgotten about or brushed off. Browse our knowledge base to find answers. Why it works: It shows this isnt your first touchpoint and indicates that youre serious. Calculate commissions and pay your team accurately, and on time. Why it works: Some people like to be sold to in a specific way. Unfortunately, a Glassdoor survey revealed roughly one in four employees think "touch base" is the most annoying buzzword. Seeking out advice or feedback is a big part of being a partner and can get them on your side for shared success. Keep it short. Last time we spoke, your contract with [your competitor] was due to end in three months. Example: {!Action} {!Hard Success Metric} Like {!Customer}. Reason to Reach out: There is a change in industry regulation. Learn how recession proofing helps your small business during difficult times. How customer-obsessed are you? Be sure to have a contact form on your page as well as anything else you can think of that will allow people to get in touch with you., This is very important because if someone cannot easily get in touch with you they may simply go away without giving you any information or feedback that may be helpful. Our data scientists recently powered through subject line data from more than 100,000,000 emails sent by 7,839 companies to uncover patterns behind opens and replies. This reputation is not because following up with your prospect is bad. It also maintains a friendly and conversational tone. For example, in the body, you could tell them about an event youre co-hosting that theyre invited to, or share an exclusive piece of content that can help them achieve their goals or overcome a particular pain point. Everyones become blas tothis one. A lot of our clients have recently been experiencing [emerging challenge]. This could be an article, a LinkedIn post, or even a Quora answer they recently wrote. One way to do that is to use engaging email subject lines. An honest approach to starting a conversation, You made a connection and want to stay on their radar, They gave permission to circle back later, Adding a touch of urgency and specificity, Youve followed up several times with no success, When being nice and inquisitive got you nowhere, An honest approach to starting a conversation, 16 Follow-Up Email Subject Lines to Steal for Your Next Campaign. A touching base email subject will also help you make a good first impression. Every sales and marketing channel comes with its own set of challenges, so as you experiment with the 16 follow-up email subject lines below, keep the following subject line best practices in mind: Subject lines that are overly sales-driven or come on too strong are off-putting and are easily ignored or marked as spam. It doesnt have to be anything ground-breaking. Instant activation, no credit card required. That's concerning to some people and if you have informal conversations with them about their work, consider that it may not be something they want to talk about with everyone else. (It's believed to derive from baseball, where a player must touch four bases to score a run.) Email marketing has always been an important part of any companys digital marketing strategy Are you looking for some creative teaser email subject lines ideas? It is a short, attention-grabbing phrase that tells the recipient what the email is about. Yesware compared the reply rate of Next steps as a follow-up email subject line to their average reply rate and found it can achieve up to a 70.5% open rate and a 49.6% reply rate. Send automated and handwritten personalized thank you emails and notes to clients with this step-by-step guide on how to thank customers for their business. Example: Hello [customer]. Keep the subject line short, simple, and easy to remember so that it will get opened up by the person receiving it. The use of a catchy subject line is just one of the key components for the purpose of a networking email. One way to grab the attention of your recipient is to mention a recent piece of content theyve published. For example, 3 ways to improve your productivity. To make a message like this work, state what youre looking to achieve and genuinely ask how theyd like to proceed. Web design agency targeting e-commerce business to improve website and traffic, Sample Follow up Email to Prospective Client. Have they forgotten about you? Next time you want to check in with a prospect, try swapping out the overused touching base email with more substance. What are they passionate about? Have you had a chance to look at the report I sent last week? EXAMPLESof touch base emails & templates. This will make the difference between standing out or being ignored. Most experts think America's favorite pastime inspired the phrase. The best email subject lines stop you in your tracks as you skim through your inbox. If you can give them something, then they will be reminded of your existence. It is a simple way to show that you are paying attention and are interested in what others have to say. That's amazing information. And while theres no magic formula for creating irresistible headlines, there are some subject lines that tend to get more opens than others. Great meeting you today, I wanted to share something else. How do you design the best sales compensation plan for your startup? You dont want to sound too general, but you dont want to come across as a stalker either. Lets touch base doesnt say anything. To break through this noise, youve got to be different. For example, instead of writing: "Hey, how are you?" Seeking a connection or talking point, 15. As a follow-up email subject line, "Next steps" achieved a 70.5% open rate and a 49.6% reply rate, according to Yesware. (Authors note: this is a close cousin to Ill circle back around or Lets take this offline. Just say no to terrible office jargon.). A touching base email is an email sent by a supervisor to have a meeting. The prospect was too busy to engage and asked you to try again on Friday afternoon or In about 3 months. You can use your congratulations just as a way of keeping up appearances or as a way to bring up a product or service that your contact might find useful in light of the trigger event. Its worth noting this likely shouldnt be your go-to approach for all customer interactions. They found that subject line especially useful as a direct follow-up to leaving voicemails with another short sentence about trying your line to show added commitment and persistence. Using a question in your subject line is also a great way to get people to open your email. Optimizing the snippet pairs well with keeping your subject line short, because if you make your subject line too long, it will overflow and completely replace your snippet. News, stories and latest thinking on sales, marketing and more. What to do about it:Try using check in instead. Thank you for your interest in RingCentral. 5502 Sunol Blvd Suite 205 Pleasanton, CA 94566. If you really want to move the deal along, its time to stop being vague and start asking for something concrete. The follow-up email is also important to send after phone calls, meetups, in-person introductions and networking events. Which is the first step in getting them to touch base with you. This is especially important if you are sending out emails to a lot of people. "Touching base" is a popular idiom primarily used in business circles. As Josh Slone at LeadFuze says, The more you personalize your subject line, the more benefits you can reap. But, what should you say in your emails? Give me some insight here. How will you make your next message stand out? This will show that you're not just anyone and it shows you were thinking of the person when you wrote the email.It's OK to talk about everything in your life in general terms, but remember to keep it simple and concise. Thank you! Reality #3: No, something of interest isnt one of the best email subject lines out there (its one of the worst). points! CRM lets you do that. The key here is tactfully. Not only that, but the word share here could create a subconscious feeling that they should reciprocate and reply. This helps the recipient to see the sincerity of your email. But what if youre looking for something a little different? Here's one option for requesting an update. What you send will be directly related to the situation and the individual prospect. On the brevity front, a subject line thats only two words will always stick out in their inbox amongst the run-on sentence subject lines of most marketing messages. What to do during a meeting: Take notes using one of these 4 meeting minutes templatesso you dont forget 75% of whats discussed. This means doing away with well-worn, yawn-inducing office jargon. Try the most collaborative solution to manage, track and payout variable compensation. Would be good to get your teams feedback before Fridays meeting. Sometimes it makes sense to touch base with your previous clients to see how theyre getting on with their new supplier. It also works well as a tactic to re-engage prospects that may have gone cold. We dont want you to send bad follow-up emails. Our best guess why: Emails with this subject line are typicallysent by strangers who assume that our time is worth theirs simply because they are interested, not because theyve shown usvalue or done anythingto find out who we are or what we need. Youve drafted the perfect email, but are staring at a blank subject line not knowing what to write. Automatically. Are you around Tuesday at lunch?Congratulations,Graham. You can't expect everyone else to behave professionally towards you and you can't just be rude to them because they're not. Give Copper a try today. "Checking in" or "Touching base" are worthless. After a couple of failed attempts ringing back, the Touch Base email is sent. One of the best ways to stay top of mind with your prospectswithout coming across as intrusive or pushyis to send them a resource you think theyll find valuable. In partnership with Modern Sales Pro, QuotaPath recently hosted the webinar Collaborative Solutions for Todays Toughest Sales Challenges. Our panelists from WorkRamp, Orum, and Able, shared key insights from Q1 and best practices and actions for your team to consider in Q2. Is there something wrong with "Let's Touch Base"? Keep the sender, the snippet, and the email content all the same and send anywhere from 100 to 1,000 emails. Here are Some suggestions for touch base email subject lines that will get your readers excited: For More: 111+ re engagement email subject lines to Generate Sales 2x. Think twice before following the common advice out there. In fact, past five words in the subject line, you fall below 50%. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. They want a specific agenda and an actual point to your meeting. It is designed to make sure that this person knows what the employee's needs are and how the work is progressing in order to be able to help them if needed. It points out some interesting tips about hiring and marketing.. Its probably too pushy to try to snag a sale via email. Im Following Up on Our Last Conversation, Sorry for the Delay in Getting Back to You. The snippet is that short length of text to the right of the subject line that appears in recipients inboxes and gives them a little preview of the email content. I thought you might find it just as interesting as I did. Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. The conclusion is short and sweet and reiterates the main points of the message.
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